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MIPRO Seminar: Importers Tales - Failure and Success in the Japanese Market

MIPRO is hosting an online seminar for Foreign Commercial Attaches in Japan on the 3rd of February with Donald J. Roxburgh, CEO and Market Entry Strategist of Wholesum Japan Co. as a guest speaker. Wholesum Japan Co. provides market entry support and consulting as well as import, distribution and marketing of food, skincare, and eco-friendly products.

In this seminar Donald J. Roxburgh will talk about his experience of the challenges, that he faced when he entered the Japanese market and share his insight into the future market trends in Japan.

Program details:

Opening Remarks and Update of MIPRO’s activities

Seminar Donald John Roxburgh CEO of Wholesum Japan, Co.

"Importers Tales-Failure and Success in the Japanese Market"

Date: 3rd of February

Time: 14:00-15:30

Format: Webinar via Zoom

To register: Please sign up and receive your free Zoom-link by e-mail before 31st of January to

Please note: This event will be conducted in English.

About MIPRO: MIPRO (Manufactured Imports and Investment Promotion Organization) was established in 1978 as a nonprofit organization by the joint efforts of the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry) and the private sector. In order to support import business and investment in Japan, MIPRO is engaged in businesses such as consulting for trade and starting businesses by expert advisors, holding seminars and providing information here on.


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