Delegation Visit – Exploring Danish Innovation and Partnerships in Japan

Last week, as part of the VL53 delegation’s visit to Japan, the Danish Chamber of Commerce in Japan (DCCJ) facilitated meetings with our chamber members and partners driving innovation and sustainability in the Japanese market.

*VL53 is a unique, trusted forum of more than 40 diverse top leaders under VL – The Danish Management Society (Virksomhedsledere), known for its annual international study trips that combine practical insights with high-quality networking.

Spotlight on Danish Innovation in Japan

LEGO Japan

Michael Ebbesen, General Manager of LEGO Japan, DCCJ Board Member

Michael gave a presentation on how LEGO strengthens its brand relevance in Japan by focusing on "moments that matter" and connecting deeply with Japanese culture and fandom. Storytelling remains central to their approach.

Danish Agriculture & Food Council (DAFC)

Hiromichi Watanabe, Representing Director of Japan Office

Watanabe-san shared insights into Japan’s latest food market trends, highlighting how Danish food products—particularly pork and cheese—continue to earn consumer trust through a strong focus on quality, safety, and transparency. The Danish Agriculture & Food Council (DAFC) has been active in Japan since 1967, building on a legacy that dates back to 1919.

Anderson Mori & Tomotsune

Kenichi Sadaka, Partner

Sadaka-sensei delivered an overview of Japan’s labor law landscape, focusing on employment practices, legal regulations, and recent trends. He introduced core labor standards and the impact of reforms such as the Work Style Reform Act, offering valuable insight into both legal obligations and cultural nuances for operating in Japan. He also gave a brief explanation of civil lawsuit system in Japan.

Voltaiyo

Nicklas Nordahl Møller, Business Development Director, DCCJ Board Member

Nicklas shared insights on Japan’s evolving energy market and the dynamics of talent acquisition and organizational management. He highlighted how Japan’s business landscape is gradually shifting, creating both opportunities and challenges for international companies.

MIRAI‑INSTITUTE / MIDORI.so

Moe Ishibashi, MIRAI INSTITUTE Community Organizer

The visit to MIRAI‑INSTITUTE showcased Japan’s evolving workspaces and shifting work culture, driven by creative co-working communities. It exemplified new approaches to collaboration and emerging models of work in Japan.

Strengthening Danish‑Japanese Collaboration

The DCCJ looks forward to fostering deeper partnerships that integrate technology, culture, and sustainability, and remains committed to its mission of strengthening Danish-Japanese business ties by facilitating meaningful connections, promoting sustainable innovation, and supporting collaborative growth across both markets.

For more information or to become a member of the Danish Chamber of Commerce in Japan (DCCJ), please contact us at info@dccj.org.