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The Embassy’s overall priority is to increase the awareness of Denmark and Danish competences in Japan among decision-makers within politics, business and the public. Secondly to optimize the input from Japan measured on growth, job creation and innovation. Thirdly to create value for Denmark in Japan and strengthen the good relations between Denmark and Japan.

The Embassy helps strengthen Danish and Japanese trade relations by aiding Danish companies that wish to export to Japan and by promoting Denmark to Japanese companies that wish to invest in Denmark. 


The Embassy simultaneously works on increasing the general knowledge of Denmark through public diplomacy.


Since 1972 the European Business Council (EBC) is the trade policy arm of 17 European National Chamber of Commerce and Business Associations in Japan and has been working to improve the trade and investment environment for European companies in Japan for around 2,500 local European corporate and individual members.

Some 350 companies participate directly in one or more of the EBC's 24 industry committees, whose work covers a wide variety of economic sectors, identifies the issues keeping the companies from achieving their full potential in Japan and uses the vast array of EBC’s lobbying tools to bring change by eliminating the problems.



VisitDenmark is the Official Tourism Organization of Denmark, promoting the destination abroad. VisitDenmark partners with the Danish tourism industry and other export sectors in order to increase global awareness of Denmark, attract more leisure and business travelers to the destination, and increase growth, turnover and employment in Denmark.

Danish Export initiative during the Olympic Games in Tokyo 2020

When the whole world’s attention is directed to Tokyo in 2020, Denmark will enjoy unique exposure. Denmark has been granted permission to use Tokyo’s Hibiya Park as a platform for a major Danish export initiative during the Olympic Games.

A spectacular Danish pavilion will be erected with the aim of presenting the best Denmark has to offer, reaching out to the world press, business-to-business contacts and the many visitors to the Olympic Games.

Danish companies are invited to use the pavilion to host export initiatives and as a venue where to strengthen long term relations with clients and partners from around the world.

The export initiative in Hibiya Park is hosted by VisitDenmark in cooperation with the Danish Ministry of Industry, Business and Financial Affairs and a number of project partners.

For further information, please contact Project Director Lars Schaldemose (

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Japan Market Expansion Competition


The Japan Market Expansion Competition (JMEC) is a business training program in Tokyo centered on a business plan writing competition. The dual objectives of the program are to strengthen the skills of up-and-coming executives, while assisting foreign companies doing business in Japan.  JMEC is supported by 18 Chambers of Commerce in Japan.

Tokyo Employment Consultation Center

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Tokyo Employment Consultation Center provides attorneys with knowledge of labor-related laws and gives advice free of charge.

This center was established under the Act on National Strategic Special Zones and provides support to global companies and startups so that they can understand employment-related rules in Japan and smoothly set up their business enterprises. Examples of major inquiries are documentation checks including “Notice of employment” and legal points to note with respect to contracts in Japan.

Get the support by E-mail ( or call 03-3582-8354. You can also visit the office. Contact in advance to get availability information for English-speaking advisors.

University of Copenhagen - Humanities


University of Copenhagen is the oldest university and research institution in Denmark. Most courses are taught in Danish or English, with four campuses placed around in the central Copenhagen.

The university is a member of the International Alliance of Research Universities (IARU) and of the League of European Research Universities (LERU).


The university has been ranked as the best in Scandinavia.

Aarhus BSS

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The Aarhus University School of Business and Social Sciences is one of four faculties of Aarhus University in Denmark. The school consists of six departments: Economics and Business Economics, Management, Political Science, Law, Psychology and Behavioural Sciences and Department of Business Development and Technology.

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