Ecommerce in Japan - post covid19 forecast featuring ECCO, Bambuser and Business Sweden

Ecommerce has been growing steadily over the last decade and now stands for about 20% of total retail sales worldwide. The current pandemic has accelerated customer behavior to shop online, and new services are picking up popularity due to convenience and pricing.   

In this webinar we will focus on the outlook for ecommerce in Japan. What are the current trends and what opportunities and challenges lay ahead for Japan? Get insights and inspiration from experienced companies on how your company can increase sales online.   

Led by moderator Niklas Karvonen from Nordic Innovation House Tokyo we have invited speakers from business consultancy Business Sweden in Japan, Danish shoe manufacturer ECCO and Swedish online video streaming service Bambuser. The talk sessions will be followed by a Q&A.   

This webinar is co-organized by the Danish, Finnish, Icelandic, Swedish and Norwegian Chambers of Commerce in Japan together with Nordic Innovation House Tokyo.

Event is free for members of DCCJ. Non-members will be charged a participation fee of 1500¥ after the event.

A link to the webinar will be sent out on Monday June 7.

Speakers: Keiko Inuzuka 

President ECCO Japan Co., Ltd.   

With a background in Global Sales and Marketing, Keiko worked 8 years at a U.S. management consulting firm specialized in consumer goods industry. Keiko has consulted for many Danish companies in the past, and since 2010, she have taken a position as a President in 2 Danish Companies in Japan, Georg Jensen and ECCO (since 2014 - )  

ECCO: 

ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 90 countries from over 2,200 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 21,000 people worldwide. ECCO Japan operates 80 retail stores/shop points in Japan.   

Emma Lythell 

Vice president of Global Sales Bambuser  

Emma has many years of experience in management positions within e-commerce and digital marketing. Before joining Bambuser in early 2020 Emma was the CEO of the digital performance marketing firm Dot Sure.   

Carl Norsten

Project Manager Business Sweden   

Carl Norsten is working at Business Sweden’s Tokyo office since 2015, supporting 100+ companies in food, tech and retail industries entering new markets and accelerating sales. E-commerce plays an increasingly important role in companies’ market strategies, which is also reflected in our offering to Swedish companies.