Save the Date & Call for Sponsors: DCCJ X'mas Beer 2026
- Jul 18
- 4 min read
DCCJ invites companies to become partners of the DCCJ X'mas Beer Event 2026, one of the most anticipated annual gatherings of the Danish-Japanese business community.
Taking place on Friday, November 6, 2026, at Cafe Legato in Shibuya, the event will bring together approximately 200 guests, including DCCJ members, Danish companies in Japan, business leaders, partners, and friends for an evening of networking, celebration, and Danish Christmas spirit.
This is an exceptional opportunity for companies to connect with the Danish business community in Japan, strengthen relationships, and showcase their brand in a warm and engaging environment.
Experience the Spirit of J-dag in Japan
The DCCJ X'mas Beer Event is inspired by J-dag (“Christmas Beer Day”), a beloved Danish tradition marking the official start of the Christmas season.
Each year in Denmark, friends, colleagues, and communities come together to celebrate the release of Christmas beer and enjoy an evening centered around friendship, tradition, and togetherness.
DCCJ brings this special atmosphere to Japan, creating a unique cultural and networking experience for the Danish-Japanese business community.
By becoming an event partner, your company will help create an unforgettable evening while gaining valuable visibility among an engaged audience of business professionals and community members.
Event Details
Date: Friday, November 6, 2026
Venue: Cafe Legato, Shibuya
Program
18:30 – Registration & networking
19:00 – Welcome remarks
22:00 – Event concludes
Tickets go on sale on September 1, 2026, at 9:00 a.m.
Partnership Opportunities
We offer two ways for companies to support the event:
1. Santa Partnerships
Contribute gifts, products, or services for the Christmas raffle and create additional excitement for guests while promoting your company.
2. Financial Partnerships
Support the event through a sponsorship package and receive valuable brand exposure before, during, and after the event.
How to Become a Partner
Join DCCJ in creating a memorable celebration of Danish Christmas traditions, business connections, and community spirit in Japan.
To confirm your partnership or request further information, please contact:
DCCJ Executive Director Anna Lin Møller info@dccj.org
Please include:
Company name
Contact person
Email address
Desired package
Partnership application deadline: Friday, October 16, 2026
Promotional material submission deadline: Friday, October 23, 2026
All required materials — including logo files, video files, and other promotional assets — must be submitted by Friday, October 23, 2026.
DCCJ cannot guarantee delivery of partnership benefits if materials are received after the deadline or if submissions are incomplete.
DCCJ X'mas Beer Event 2026 Partnership Packages Comparison
Benefit | Gold Sponsor | Silver Sponsor | Bronze Sponsor | Gold Santa | Silver Santa |
Partnership Type | Financial | Financial | Financial | Gift Contribution | Gift Contribution |
Contribution | JPY 200,000 | JPY 140,000 | JPY 80,000 | Goods/services valued at JPY 200,000+ | Goods/services valued at JPY 100,000+ |
Event Tickets | 10 tickets (value JPY 95,000) | 8 tickets (value JPY 76,000) | 5 tickets (value JPY 47,500) | — | — |
Reserved Table | ✓ | — | — | — | — |
Danish-style Christmas Beer | 2 cases | 1 case | — | 1 case | — |
Event Screen Logo Placement | Large | Medium | Standard | Large | Medium |
Company Video Opportunity | ✓ | — | — | ✓ | — |
Newsletter & Online Promotion | Featured logo | Company mention | Company mention | Featured logo | Company mention |
Christmas Raffle Recognition | ✓ | ✓ | — | Special recognition | Recognition |
Event Program Recognition | ✓ | ✓ | ✓ | ✓ | ✓ |
Promotional Material Distribution | ✓ | — | — | ✓ | ✓ |
*Santa Partnership Note:Donated goods and services are valued at retail price. Each individual raffle prize must have a minimum value of JPY 5,000.
*Important Note for Gold Financial Sponsors
A maximum of six reserved tables are available for Gold Sponsors. Reserved tables will be allocated on a first-confirmed, first-served basis.
Once all six tables have been assigned, Gold Sponsors will continue to receive all other benefits included in the package; however, a reserved table cannot be guaranteed.
2026 Partnership Packages Details
1. Santa Partnerships
Become a Santa Partner by contributing gifts or services for the Christmas raffle.
Donated goods and services are valued based on retail price. Each individual raffle prize must have a minimum value of JPY 5,000.
Gold Santa
Donation Value: JPY 200,000 or more
Benefits
One case of specially brewed Danish-style Christmas beer delivered after the event
Large company logo displayed on the event screen
Opportunity to play a company video during the event
Logo featured in the event reminder newsletter and online event promotion
Special recognition during the Christmas raffle
Recognition during the event program
Opportunity to distribute promotional materials to participants
Silver Santa
Donation Value: JPY 100,000 or more
Benefits
Medium company logo displayed on the event screen
Mention in the event reminder newsletter and online event promotion
Recognition during the Christmas raffle
Recognition during the event program
Opportunity to distribute promotional materials to participants
2. Financial Partnerships
Become an official event sponsor and gain valuable exposure while supporting one of DCCJ's signature annual events.
Gold Sponsor
Cash Sponsorship: JPY 200,000
Benefits
Reserved table
10 event tickets (value: JPY 95,000)
Two cases of specially brewed Danish-style Christmas beer delivered after the event
Large company logo displayed on the event screen
Opportunity to play a company video during the event
Logo featured in the event reminder newsletter and online event promotion
Recognition during the Christmas raffle
Recognition during the event program
Opportunity to distribute promotional materials to participants
Silver Sponsor
Cash Sponsorship: JPY 140,000
Benefits
8 event tickets (value: JPY 76,000)
One case of specially brewed Danish-style Christmas beer delivered after the event
Medium company logo displayed on the event screen
Mention in the event reminder newsletter and online event promotion
Recognition during the Christmas raffle
Recognition during the event program
Bronze Sponsor
Cash Sponsorship: JPY 80,000
Benefits
5 event tickets (value: JPY 47,500)
Company logo displayed on the event screen
Mention in the event reminder newsletter and online event promotion
Recognition during the event program
