Nordic Share & Connect: Hyvää Matkaa!

The inspiring Hokuo – the image of the Nordics in Japan from the travel industry perspective

The interest in the Nordics keeps on increasing in Japan and you can continuously see the Nordics referred to in Japanese business and media. Wide and clean nature, sustainability, Northern Lights, sauna culture, design, coffee culture, simple lifestyle, social welfare, and happiness – the Nordics have a lot to offer to the Japanese.

But what does the Nordics mean to the Japanese, what is “Hokuo” and what makes it interesting? How can we communicate the Nordic identity to the Japanese, and how to inspire and engage them to hop on the plane? How can this be used in other industries?

We hope to share our experiences from the travel industry and discuss ways to utilize the highly positive Nordic image for marketing in a variety of industries in Japan. Read more about the event here.

Come to Nordic Share & Connect to learn more about:

• The image of the Nordics in Japan from a viewpoint of the travel industry.
• How has the Nordic image evolved and what is interesting for the Japanese in the year 2023?
• How can the Nordic image be used for marketing outside of the travel business?
• Opportunities for cross-industry cooperation between Nordic organizations, Hyvää Matkaa! as an example.

Nordic Share & Connect is a networking event collaboration with the Nordic Chambers NCCJ, FCCJ, ISCCJ, DCCJ & SCCJ (Nordic Net•Works) aimed at connecting Nordic companies in Japan. A member company of a Nordic Chamber of Commerce opens its doors to its fellow Nordic Chamber members to share their insights and experiences. The event will take place on March 22, 2023, at Hyvää Matkaa! in Omotesando, and will be attended by members of Nordic chambers in Japan. Participants will have the opportunity to meet and network with like-minded professionals from the Nordic business community, and to learn about successful business strategies, as well as potential challenges, in the Japanese market.

Join us at Nordic Share & Connect and take advantage of this unique opportunity to connect with other Nordic companies in Japan, gain insights, and build relationships that can help you succeed in the Japanese market. We look forward to seeing you there!

Event details  

Organized by: NCCJ and Nordic Net•Works (Nordic Chambers of Commerce in Japan)

Fee: Free for all Nordic Chambers’ Members

Program: Wednesday, March 22nd 2023   18:00 - 21:00, (Doors open 17:45)

Venue: Hyvää Matkaa! in Omotesando

Service: Nordic Beers, other drinks, and light food items for sale