The Embassy’s overall priority is to increase the awareness of Denmark and Danish competences in Japan among decision-makers within politics, business and the public. Secondly to optimize the input from Japan measured on growth, job creation and innovation. Thirdly to create value for Denmark in Japan and strengthen the good relations between Denmark and Japan.

The Embassy helps strengthen Danish and Japanese trade relations by aiding Danish companies that wish to export to Japan and by promoting Denmark to Japanese companies that wish to invest in Denmark.

The Embassy simultaneously works on increasing the general knowledge of Denmark through public diplomacy.